Public speaking is very important for nursing students because they are expected to become good health promotors in the future, such skills are therefore extremely helpful for career development prospects, though the act of public speaking can be daunting. As a healthcare professional, public speaking is a vital form of communication used at ceremonies, demonstrations, informative presentations, and other events to engage and educate audiences.

The primary reason that public speaking is a powerful and persuasive tool in healthcare marketing is that it is highly personal. A good speech is a tool of engagement that can make an emotional or intellectual connection—sometimes a bond—between the speaker and individuals in the audience.